MB25C08 Business Research Methods Notes, Important Questions, Question Bank, MCQ, Question Paper, Syllabus study materials
Foundations of Business Research and Scientific Inquiry
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and
time – series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research.
Research Design and Measurement Techniques
Research design – Definition – types of research design – exploratory and causal research design
– Descriptive and experimental design – different types of experimental design – Validity of
findings – internal and external validity – Variables in Research – Measurement and scaling –
Different scales – Construction of instrument – Validity and Reliability of instrument.
Data Collection Methods and Sampling Techniques MB25C08 Business Research Methods MCQ
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionnaire and instrument – Types of Validity – Sampling plan – Sample size – determinants optimal sample size – sampling techniques –
Sampling methods.
Data Preparation and Analytical Techniques
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Applications of Bivariate and Multivariate statistical techniques, Factor analysis,
Discriminant analysis, Cluster analysis, Multiple regression and Correlation, Multidimensional
scaling – Conjoint Analysis – Application of statistical software for data analysis.
Report Writing and Research Communication MB25C08 Business Research Methods Important Questions
Research report –Types – Contents of report – need for executive summary – chapterization –
contents of chapter – report writing – the role of audience – readability – comprehension – tone –
final proof – report format – title of the report – ethics in research – Ethics in research –
Subjectivity and Objectivity in research.
Integrity and Trends in Business Research MB25C08 Business Research Methods Notes
Research Integrity – Emerging Trends: Digital Surveys, AI in Research, Online Panels, Real-Time
Analytics – Case Studies on Ethical Dilemmas in Research.
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| Important Questions | Click Here |
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References:
1. Donald R. Cooper, Pamela S. Schindler, J. K. Sharma, Business Research Methods, McGraw
Hill, 13th Ed., 2021
2. Uma Sekaran & Roger Bougie, Research Methods for Business: A Skill Building Approach,
Wiley, 7th Ed., 2020
3. William G. Zikmund et al., Business Research Methods – South Asian Perspective, Cengage,
9th Ed., 2018
4. Alan Bryman & Emma Bell, Business Research Methods, Oxford University Press, 5th Ed.,
2019
5. R. Paneerselvam, Research Methodology, PHI Learning, 2nd Ed., 2015
6. Mark Saunders, Philip Lewis, Adrian Thornhill, Research Methods for Business Students,
Pearson, 8th Ed., 2022
7. Davis Bunn & Jennie Tranter, Business Research and Statistics Using Excel, Wiley, 1st Ed.,
2021
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