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BA5001 Important Questions Brand Management MBA

BA5001 Important Questions Brand Management MBA Anna University free download. Brand Management Important Questions BA5001 pdf free download.

Sample BA5001 Important Questions Brand Management MBA:

The case provides a detailed description of how Kerala, a small state situated in south India built a global reputation as a ‘brand’ over the years, as a tourist destination. The state’s humble beginnings and its gradual attainment of the position of the world’s top 10 paradises is explored in this case. The different marketing initiatives and media mix used by the state for tourism promotion have been examined. The case also touches on the difference between the attempt to brand India as a tourist destination and Kerala’s initiatives to brand itself and attract tourists.
Questions: Understand the importance of branding a place to successfully promote it as a tourist destination.
2 Discuss the statement “Private label producer can offer lower prices than retailers.” BA5001 Important Questions Brand Management MBA
3 As a brand manager what is your strategy towards branding of Sports, Arts and Entertainment? BA5001 Important Questions Brand Management MBA
4 Consumer preferences and Co-branding brings us to the issue of how relevant component branding is to consumer choice and preference. For a customer to make his purchase decision based on the branded component, the latter should be an important part of the final product as in the case of microprocessors or even car tyres. This is when the seller can get away with charging price premiums, but at times the branded component is so important that the consumer is willing to consider other final products with the same branded components. BA5001 Important Questions Brand Management MBA This is a case of asymmetry in gains and losses when the component becomes more important than the product. Another danger is that of bundling two brands of which the customer likes and prefers one brand but has negative feelings over the other. As a result, the equity could get eroded significantly. The question is, can a strong brand help to tide over the negative attitude, and may result in a change of attitude over the other. BA5001 Important Questions Brand Management MBA Hence, the following questions are becoming very critical to decide the issue a. When does a consumer actually prefer branded components? (5 marks) b. What are the optimal pricing methods (including premium)? (5 marks) c. Post-alliance attitude towards both the brands? (5 marks)

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BA5207 Important Questions Marketing Management MBA

BA5207 Important Questions Marketing Management MBA Anna University free download. Marketing Management Important Questions BA5207 pdf free download.

Sample BA5207 Important Questions Marketing Management MBA:

1
What are the core concepts of marketing? Explain in detail.(13)
BTL 1
Remembering
2
Explain how the external environment affects the marketing operations of the Company. Summarize the “Other functions performed by the Marketer”(13)
BTL 2
Understanding
3
Analyze the major lessons learnt by industrial marketers from environmental analysis? What are the relevant external environment factors for a large diesel generator marketer?(13)
BTL 3
Applying
4
a
Analyze the facilitating function of the marketing department.(6)
BTL 4
Analysing
b
Examine the challenges of Marketing in India.(7)
5
a
Discuss the different philosophies/orientation companies adopt in relation to marketing management.(6)
BTL 5
Evaluating
b
Elaborate on the prospects and challenges of Marketing in the present global Environment(7)
6
“There is only one valid definition of business purpose, to create a customer”. Discuss the statement keeping in view the nature and purpose of marketing.(13)
BA5207 Important Questions Marketing Management
Why do companies undertake selling in the foreign country? What is the scope of Holistic Marketing?(13)
BTL 1
Remembering
8
Forces in the internal environment of the company are controllable – explain.(13)
BTL 2
Understanding
9
a
What is management information system and give its role in marketing management. (7)
BA5207 Important Questions Marketing Management
Describe the components in which marketing activities interface with finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction and on the basis of commodities .(13)
BTL 4
Analysing
11
What is the relevance of Marketing to society?(13)
BA5207 Important Questions Marketing Management
Explain in detail the challenges and opportunities of marketing in global environment.
BTL 2
Understanding
13
Analyze in detail how marketing interfaces with other functional departments of management like HR, Finance, production and information systems.(13)
BTL 4
Analysing
14
What is meant by “Utility in the content of Marketing”?(13)

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BA5206 Important Questions Operations Management MBA

BA5206 Important Questions Operations Management MBA Anna University free download. Operations Management Important Questions BA5206 pdf free download.

Sample BA5206 Important Questions Operations Management MBA:

1
Explain nature and importance of Inventory management.
Level 1
Remembering
2
Explain the classification of inventory.
Level 2
Understanding
3
Identify the inventory control techniques.
Level 3
Applying
4
What are the features in selective inventory control?
Level 4
Analysing
5 BA5206 Important Questions Operations Management
Discuss the objectives, functions of purchasing?
Level 5
Evaluating
6
Prioritize the Importance of budgeting and control in inventory process.
Level 6
Creating
7
Describe the procedure in purchasing.
Level 1
Remembering
8
How would you summarize the policies and procedure in purchasing?
Level 2
Understanding
9
How would you Organize the various purchasing policies?
Level 3
Applying
10
Can you identify the different techniques involved in vendor rating?
Level 4
Analysing
11 BA5206 Important Questions Operations Management
a) Explain in detail the procedure to carry out Value
Analysis (8Marks)
b) List the Pros and Cons of Value Analysis (5Marks)
Level 1
Remembering
12 BA5206 Important Questions Operations Management
a) Give a detailed outline on layout of stores (5Marks)
b) Explain the classification and coding of stores layout (8Marks)
Level 2
Understanding
13
a) What inference can you make in Store management? (3 Marks)
b) Can you list the objectives and procedure of Store management? (10 Marks)
Level 4
Analysing
14 BA5206 Important Questions Operations Management
Illustrate the elements, benefits and limitations of JIT with real world example.

a) Mr.Tamil Selvan keeps his inventory in special containers. Each container occupies 10 square feet of store space. Only 5,000 square feet of the storage space is available. The annual demand for the inventory item is 9,000 containers, priced at Rs. 8 per container. The ordering cost is estimated at Rs. 40 per order and the annual carrying costs amount to 25% of the inventory value. Would you recommend to Mr.Tamil Selvan to increase his storage space? If so, how much should be the increase? (8 Marks)
b) Aluva Company uses annually 12,000 units of raw material costing Rs. 1.25 per unit. Placing each order costs Rs. 15 and the carrying cost is 15% per year per unit of the average inventory, find the economic order quantity.

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BA5205 Important Questions Information Management MBA

BA5205 Important Questions Information Management MBA Anna University free download. Information Management Important Questions BA5205 pdf free download.

Sample BA5205 Important Questions Information Management MBA:

1
What is Information system? Can you recall its evolution?
Level 1
Remembering
2
Can You list the types of Information System based on hierarchy in detail?
Level 2
Understanding
3
How would you show your understanding about system development life cycle explain in detail?
BA5205 Important Questions Information Management MBA
i) What is the difference between data and information?
(6)
Level 4
Analysing
ii) What are the various types of functional Information System? Give example.
(7)
5
How is functional information system related to manufacturing and human resource information system?
BA5205 Important Questions Information Management MBA
Can you assess the importance characteristics of DSS and its functions?
Level 6
Creating
7
What is knowledge management system and explain in detail about each of its types with example?

i) What is marketing information system (MkIS)?
(6)
Level 1
Remembering
ii) How would you describe financial information system?

1
Comment your view on Digitalization. Explain the impacts of introducing the same in any business
Organizations. Examine how the same could improve the profitability of an organization.
2
If you were given a chance to act as a minister of state for it, what would be your first priority implementing e-governance? Bring out your initiatives with your own experience and examples.
3 BA5205 Important Questions Information Management MBA
You are working for a medium –sized company that wishes to sell products business to consumers (B2C) on the internet. Find three firs that could be used to host your website. Identify the features, tools, and cost of each firm. Which one would you recommend?
4
Explain the types of online marketing and explain how social network marketing is effective in current business scenario.

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BA5204 Important Questions Human Resource Management MBA

BA5204 Important Questions Human Resource Management MBA Anna University free download. Human Resource Management Important Questions BA5204 pdf free download.

Sample BA5204 Important Questions Human Resource Management MBA:

1.
Organizations have adopted to E – Recruitment methods. Examine the Pros and Cons
2.
X company limited has five branches at Tamil Nadu with corporate office at Chennai. The structure is product based and each branch produce one product and all are automobile related. There was a post vacant for the position of vice-president at head office. The production Engineer of Coimbatore is the most suitable person by all areas like seniority, qualification and ability. But, the problem is that if he is disturbed from Coimbatore no one can take his responsibility and the president felt a very big gap.
What is the problem and how will you sort it?
3. BA5204 Important Questions Human Resource Management MBA
Mr. Reddy, Managing Director has come back from his BOD meeting at Delhi. In the recent meeting the Board has sanctioned the approval to expand the production operations at the newly built Chennai facility. Mr. Reddy is posed with a challenge on figuring out the right method in forecasting his HR requirements.
i. Draft your plans to support Mr. Reddy in this task. (8marks)
ii. Support you plan with suitable explanation. (7marks)
4.
A leading Company wants to retain its top executives in all the departments, Advise the CEO about a plan to motivate the executives. The competitors are ready to hire the executives. How will you retain the executives?

List out the needs of undertaking HRP

Explain in brief about HRM Issues
BA5204 Important Questions Human Resource Management MBA
Define Talent Acquisition

Write Short notes on HRIS

What are the objectives of HR planning?

How would you explain Head Hunting?
BA5204 Important Questions Human Resource Management MBA
Internal Source is a negative process ‐ Comment

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