BA5207 Question Bank Marketing Management MBA

BA5207 Question Bank Marketing Management MBA

BA5207 Question Bank Marketing Management MBA Anna University free download. Marketing Management Question Bank BA5207 pdf free download.

Sample BA5207 Question Bank Marketing Management MBA:

6
“There is only one valid definition of business purpose, to create a customer”. Discuss the statement keeping in view the nature and purpose of marketing.(13)
BA5207 Question Bank Marketing Management
Why do companies undertake selling in the foreign country? What is the scope of Holistic Marketing?(13)
BTL 1
Remembering
What are the core concepts of marketing? Explain in detail.(13)
BTL 1
Remembering
2
Explain how the external environment affects the marketing operations of the Company. Summarize the “Other functions performed by the Marketer”(13)
BTL 2
Understanding
3
Analyze the major lessons learnt by industrial marketers from environmental analysis? What are the relevant external environment factors for a large diesel generator marketer?(13)
BTL 3
Applying
4
a
Analyze the facilitating function of the marketing department.(6)
BTL 4
Analysing
b
Examine the challenges of Marketing in India.(7)
5
a
Discuss the different philosophies/orientation companies adopt in relation to marketing management.(6)
BTL 5
Evaluating
b
Elaborate on the prospects and challenges of Marketing in the present global Environment(7)

8
Forces in the internal environment of the company are controllable – explain.(13)
BTL 2
Understanding
9
a
What is management information system and give its role in marketing management. (7)
BA5207 Question Bank Marketing Management
Describe the components in which marketing activities interface with finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction and on the basis of commodities .(13)
BTL 4
Analysing
11
What is the relevance of Marketing to society?(13)
BA5207 Question Bank Marketing Management
Explain in detail the challenges and opportunities of marketing in global environment.
BTL 2
Understanding
13
Analyze in detail how marketing interfaces with other functional departments of management like HR, Finance, production and information systems.(13)
BTL 4
Analysing
14
What is meant by “Utility in the content of Marketing”?(13)

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